It takes 10 to 15 years and around US$1 billion to develop 1 successful drug. The discovery and pre-clinical phases use bioassays to measure concentrations of molecules important to the process. Immunoassays and LC/GC-MS have limitations in speed, complexity, and throughput. Imagine a fluorimetric probe with antibody-like affinity and selectivity for its recognition target. Simply adding this single reagent to your samples and measuring the strength of turn-on fluorescent response is all that is needed to measure the concentration of your analyte. No multiple unstable reagents, no complex multistep procedures, no lengthy incubation periods, and no radioactive labelling. Excellent reliability, high throughput, and easy deployment in automation. Single method for analysis of small molecules and proteins. Capability of continuous monitoring of analyte concentration and imaging of its spatial distribution. We want to achieve no less than this with our technology and deliver a powerful new analytical tool for drug discovery and other biomedical R&D.